Sans-serif fonts are characterized by having no serifs and very limited variation in stroke size. Serif fonts are best used for printed material because they make letters more legible and cause your eyes less fatigue because serifs are meant to smoothly guide your eye from one letter to the next. Some serif fonts you are probably familiar with include Times New Roman, Georgia and Garamond. There are several subcategories of serif fonts: humanist, old style, transitional, modern and slab. Johannes Gutenberg’s original typeface used in his invention of the movable type press was based off of this style and was used to mass produce books such as the Bible. Books were once painstakingly written by hand in Gothic style print, known today as Blackletter or Old English font. Serifs have been a part of writing since its inception and are usually associated with old style lettering inspired by calligraphy. Serif FontsĪ serif is the line at the end of a stroke on letters of certain typefaces. Here is some insight into several of the major categories of typeface styles and their characteristics. Understanding the principles of the different styles is essential when choosing the typeface that will optimize the desired effect. With all the different fonts to choose from, it may be a little overwhelming to figure out which one is best for you. Whether it’s website design, logo design or creating brochures and business cards, typography is extremely important and choosing the right typeface can make all the difference for any project. When it comes to marketing and design, even the smallest detail matters.
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